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[yellow tail] Shows Support of Farmers and Ranchers
February 19, 2010 - The Animal Agriculture Alliance would like to commend Casella Wines, the Australian producers of [yellow tail] on their commitment to support farmers and ranchers around the world.
"The people at [yellow tail] have worked with us over the past few days in what we believe is a genuine effort to repair ill feelings caused by the sponsorship of the Humane Society of the United States. We are satisfied the controversy and anxiety it caused was unintentional," said Kay Johnson Smith, Executive Vice President. "They have committed to in the future only supporting welfare organizations with a sole commitment to animal care. As farmers themselves, they're committed to supporting agriculture, as evidenced by their annual upcoming barbeque promotion. "
The Alliance received the following letter from [yellow tail] on February 19:
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Dear Kay Johnson Smith, Animal Agriculture Alliance:
I am writing to thank you for your feedback regarding our [tails] for tails program.
The spirit and intention of our donation to the Humane Society of the United States was for the celebration of animals. Being farmers ourselves we support those who care for their land and their environment, just as we do. We are proud of our rural heritage and value a solid relationship with agricultural communities around the world.
[yellow tail] is committed to the plight of animals in need, and we know that animal welfare groups work in different ways to advance their cause. We are interested in the welfare of animals, and in financially supporting animal welfare causes that provide direct care services to help animals, not on taking positions on any animal lobbying issues. We pledge to you that any future support for animal welfare will go to organizations specifically devoted to hands-on care, such as rescue, sterilization, feeding, or disaster assistance.
Like the wines we produce, we are friendly Australians who enjoy bringing people together, and look forward to doing so through our annual spring and summer promotional campaign "[tails] around the barbecue" and our "holiday enter[tail]ing" campaign. We very much value your opinion and wish to thank-you for your honesty.
Sincerely,
[yellow tail] customer Service Team
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"We have invited the people at [yellow tail] to work closely with the Alliance, an offer that is open to wine makers around the world. As we all know, meat, cheeses and wine are natural partners." Johnson Smith said.
The Alliance is impressed with the agriculture community's use of social media and encourages farmers and ranchers to use the momentum to continue to educate the public about the importance of American agriculture on Facebook and Twitter. Producers who are interested in learning more about using social media tools to advocate for agriculture should contact the Alliance's Communications Coordinator, Sarah Hubbart, at shubbart@animalagalliance.org.
The Animal Agriculture Alliance, a 501c (3) non-profit organization, is a broad-based coalition of individual farmers, ranchers, producer organizations, suppliers, packer-processors, private industry scientists, veterinarians and retailers. The Alliance's mission is to communicate the important role of animal agriculture to our nation's economy, productivity, vitality and security and that animal well-being is central to producing safe, high-quality, affordable food and other products essential to our daily lives.
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