Support Our Mission

Our Mission

The Alliance is an industry-united, nonprofit organization that helps bridge the communication gap between farm and fork. We CONNECT key food industry stakeholders to arm them with responses to emerging issues. We ENGAGE food chain influencers and promote consumer choice by helping them better understand modern animal agriculture. We PROTECT by exposing those who threaten our nation's food security with damaging misinformation.

Our Initiatives

Connect

Animal welfare. Antibiotics. Animals in religion. Whatever the issue, WE CONSTANTLY MONITOR COVERAGE, identify trends or potential threats, and develop strategies to address the issue.

Our annual Stakeholders Summit BRINGS TOGETHER INDUSTRY LEADERS TO DISCUSS SOLUTIONS to hot-button issues. 

We champion the industry’s future with the College Aggies Online (CAO) scholarship competition. It empowers college students to become PROACTIVE, POSITIVE AND CONFIDENT COMMUNICATORS for animal ag.

 

Engage

We aim to be THE GO-TO RESOURCE FOR ISSUES AFFECTING ANIMAL AG. We proactively engage with food chain influencers like media outlets, bloggers, dietitians, government officials and restaurant/retail associations.

We help people understand the role of meat in a healthy diet while DEBUNKING MYTHS PORTRAYED BY ACTIVIST GROUPS with our Meat Matters campaign.

The Alliance REACHES HALF A MILLION PEOPLE WEEKLY through our social channels. Follow along and share our content – all of our posts are for member use.

 

Protect

We provide CRISIS MANAGEMENT TIPS AND FARM AND FACILITY SECURITY resources through our Farm Security Mobile App. You can have pertinent info at your fingertips and get alerts for time sensitive information.

Our staff gets the INSIDE SCOOP ON ANIMAL RIGHTS ACTIVIST group strategies. Alliance reps attend animal rights conferences and develop reports and detailed profiles on organizations that spread misinformation. WE ARM OUR MEMBERS WITH RESOURCES to set the record straight.


It's about bringing everyone to the table for good.

People are hungry to find out where their food comes from.

It's about understanding who is misleading with an ulterior motive.